Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job.

Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent.

With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing.

Why do young men need influencers for advice on how to be a better man? Especially from someone whose only qualification is a TikTok account.

Many companies that previously touted their support for initiatives like DEI have made dramatic U-turns.

CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share.

AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking.

The health anxiety business is booming, thanks to influencers promoting dubious procedures because there is a financial incentive to do so.

The kids portrayed in The Lost Screen Memorial paid with their lives, preventable deaths in a digital landscape built for profit.

We focus on churning out large amounts of "stuff," while often ignoring the importance of anchoring all that stuff in a compelling big idea.