by Maarten Albarda on Nov 21, 1:03 PM
We don't stick with the attribution lie because we're stupid; we stick with it because it's safe. Or at least it makes us feel that way.
by Dave Morgan on Nov 20, 2:22 PM
History is full of "transactional" peace deals that didn't fare well. Look at the Munich Agreement of 1938 that appeased Hitler.
by Cory Treffiletti on Nov 19, 1:11 PM
The industry will begin to adopt more non-interruptive, innovative ad formats for video advertising.
by Gord Hotchkiss on Nov 18, 11:57 AM
Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm.
by Steven Rosenbaum on Nov 17, 1:34 PM
What the author of "1984" warned us about -- and what even he never saw coming.
by Maarten Albarda on Nov 14, 12:06 PM
Let's go over a few of the issues that WPP clients are dealing with right now.
by Dave Morgan on Nov 13, 11:31 AM
Now retiring, this pioneer of the digital ad industry helped set our first ad standards and was instrumental in talent development.
by Cory Treffiletti on Nov 12, 2:19 PM
Tale of a streaming platform switch: Hulu fumbled with sign-up, and Fubo made it easy. So Fubo for the win.
by Gord Hotchkiss on Nov 11, 1:01 PM
An incurious brain is one that is stagnant and inflexible. The more curious we are, the better tied we are to reality.
by Steven Rosenbaum on Nov 10, 1:17 PM
The new pitch from Silicon Valley isn't community, it's companionship. "Feeling lonely? Talk to our bot."