by Dave Morgan on Jun 18, 12:08 PM
Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing.
by Cory Treffiletti on Jun 17, 1:00 PM
AI can and will fuel a surge in entrepreneurship that could dramatically change the industry landscape.
by Gord Hotchkiss on Jun 16, 10:58 AM
Being physically in step with another person turns out to be a very effective creative incubator.
by Steven Rosenbaum on Jun 15, 11:02 AM
An 80-year-old legend writes his story by hand, well, by thumb, on an iPad -- and a 20-year-old debut director refuses generative AI outright.
by Maarten Albarda on Jun 12, 12:52 PM
A story of operational mishaps, extreme sticker shock, and a massive disconnect between global boardroom expectations and actual consumer reality.
by Dave Morgan on Jun 11, 4:21 PM
Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died.
by Cory Treffiletti on Jun 10, 12:51 PM
The frequency problem in CTV is neither new nor a secret. The core issue is structural.
by Gord Hotchkiss on Jun 9, 1:21 PM
While AI may be "intelligent," it is not necessarily "wise," as wisdom requires judgement.
by Steven Rosenbaum on Jun 8, 12:29 PM
Wikipedia will be human-powered, even if that means more work for the volunteer-driven organization, while Google is now an AI assistant.
by Maarten Albarda on Jun 5, 12:54 PM
If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself.