While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow.

More advertisers are using contextual advertising to find the right audience, and using data to find context that's not obvious but presents high overlap with desired target.

Like so much of our media environment, basing survival of local news on advertising revenue is a sure recipe for disaster.

It was more than a political event; it was a celebration of community, diversity, and the power of collective action.

Photoshop's generative AI feature is now being used for insurance fraud, adding nonexistent property to "before" pictures or fake damage to "after" ones.

There is a lot of talk in ad tech these days about user identity, and Google's decision to leave browser cookies alone doesn't seem to have muted it at all.

Reality TV has been replaced by creator content and a resurgence in high-quality programming, often featuring real movie stars.

For one, the quality of the narratives available to help us make sense of the world has taken a nosedive in the past two decades.

In a media landscape saturated with partisan bickering and polarizing opinions, Mark Halperin's 2Way offers a fresh approach to political discourse.

There is a complex set of reasons why many DSPs and providers of brand safety tools do not deliver the level of brand safety they claim to provide.