How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"?
Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV.
Virtual events can have a "tangible" element associated with them, if you are a a little ingenious and willing to try something new.
Let's begin by unpacking the psychology of a pandemic. Then we'll add the social media lens.
During a stressful time, let's use technology to find a way to calm our nerves, regroup, and plan safely and smartly.
Let's be clear: No matter how severe the situation, we should not be freaking out.
New devices have neither supplanted television's unique role in delivering video, nor come as close as TV to shaping video content itself.
If the pressure on third-party cookies wasn't enough to damage the future of the open platform digital ad space, COVID-19 will take it over the top.
The Bozo Explosion is somewhat unique to tech start-ups, while the Mediocrity Sandwich lives in middle management.
As live events are canceled due to health concerns, there's now a chance to experiment with digital events to replace in-person gatherings.