Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch.

Unfortunately, the Internet's traffic growth will increasingly be "freeloading" bots, not humans paying with clicks. Something will have to give.

Google started moving legacy search campaigns into its AI Max product on Sept. 1, and the migration just happens automatically.

AI adoption feels different to me. I have never had such mixed feelings about a new technology.

Donald Graham, former CEO of The Washington Post Company and former Facebook board member, has decided there's something we need to know: Mark Zuckerberg is a good guy.

The agency timesheet is finally dead. What comes in its place are contracts rooted in outcomes incentivizing the quality of results, not hours burned. Before you celebrate, the reality is agencies are evolving their SOW components to avoid losing margin.

KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one quite familiar to the media industry, even if not by that name.

Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back.

For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs.

If you don't think Trump can destroy America, look at what happened to the brands that carried his own name.