As a marketer, part of your job is to meet the moment. And, given necessary lead times, meeting the moment means anticipating the moment.
Here are the main reasons why so many companies tried and failed to build profitable, scalable businesses automating TV advertising with digital-born techniques.
Consumers seem to rarely do as they say and say as they do.
If the sum total of my Facebook feed defined the actual world I had to live in, I would get pretty bored with it in the first 15 minutes.
The death of TV as the most dominant medium is grossly exaggerated.
Like so many others, I'm discovering I don't know nearly as much about racism as I thought I did. I'm learning that I need to listen.
I have written time and time again that media has a responsibility to present a fair and balanced perspective on what is going on in the country.
We're collectively unable to remain focused on anything without being distracted by the next breaking story in our news feed.
Reddit is mostly an unregulated Wild West trying to balance an open-platform philosophy with the web's increasingly dark wave of racist and sexist memes.
Don't. If you're worried people will be wondering why your brand isn't more vocal -- they aren't. Nobody cares about your brand right now.