• Think Twice Before Extending Agencies' Payment Terms
    How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"?
  • Four Decades of Pent-Up Need For Changes Will Upend TV Ad World
    Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV.
  • Giving Virtual Events A More Tangible Element
    Virtual events can have a "tangible" element associated with them, if you are a a little ingenious and willing to try something new.
  • Whipped Into A Frenzy
    Let's begin by unpacking the psychology of a pandemic. Then we'll add the social media lens.
  • Apps To Provide Calm
    During a stressful time, let's use technology to find a way to calm our nerves, regroup, and plan safely and smartly.
  • On COVID-19: Urging A Certain Kind Of Urgency
    Let's be clear: No matter how severe the situation, we should not be freaking out.
  • TV Is THE Metaphor For Video's Future
    New devices have neither supplanted television's unique role in delivering video, nor come as close as TV to shaping video content itself.
  • Coronavirus Taking Bigger Bite Out Of Third-Party Cookies
    If the pressure on third-party cookies wasn't enough to damage the future of the open platform digital ad space, COVID-19 will take it over the top.
  • Bubbles, Bozos, The Mediocrity Sandwich
    The Bozo Explosion is somewhat unique to tech start-ups, while the Mediocrity Sandwich lives in middle management.
  • Virtual Conferences Take Hold
    As live events are canceled due to health concerns, there's now a chance to experiment with digital events to replace in-person gatherings.
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