I have written countless columns about how agencies manage (or abuse) media planning and operations to make money for themselves.

There's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.

An ad in which a woman is shoved to the ground? How to avoid a snafu like the one Good Good faced.

Playing is ridiculous, especially if you're an adult. Still, it's a real-life sandbox where we learn how to be better people:

Are generations experiencing this technology differently, or are we forcing a simple story onto a far more complicated reality?

Ever wonder where the "paid, earned, owned" framework came from? Or the saying "in confusion lies margin"? Read on.

Unfortunately, the Internet's traffic growth will increasingly be "freeloading" bots, not humans paying with clicks. Something will have to give.

ChatGPT went to work like a personal shopper, Claude treated the quest more like a research project, and Gemini functioned as a tiebreaker.

When the leadership of your country is modeling behavior that wouldn't be tolerated in preschool, when is enough enough?

Before Sept. 11 recedes again, we should remember not only how nearly 3,000 people died, but how millions of people responded.