The linear TV ad industry is finally on the verge of experiencing a massive wave of automation.

Someone on your team needs to own the question of what AI platforms are saying about you, not just whether they are saying anything at all.

We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.

The McConnell version is more complex then the original thought experiment, Schrodinger's cat. We opened the box, and we're still arguing about whether the cat is dead.

Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone.

Linear TV ads -- even data-driven targeted ads -- cost a fraction of targeted ads in premium streaming or on smart TVs,

There's definitely adoption, but the conversation is not as hot as it once was. A backroom debate on standards has slowed things down.

Literacy has had a good run as a definer of social status. But that may finally be passe.

In a novella that's too relevant to be true escapist fare, "The Delivery" shows what happens when a family gets their very own robot.

Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their budgets.