Is brand purpose a king with no clothes? That's what some marketing experts claim.
I think this whole push toward the metaverse makes sense. It smells a lot like the push toward digital in 1995.
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real world.
So we have two big players, each staking out a position in the Metaverse and each with significant obstacles to a winning strategy.
What's really sad is that there's little we can do to steer Meta's vision or ambition. The Big Corporate Advertising Shutoff of 2020 had zero effect.
Linear isn't going away any time soon, and the implications are significant.
People like to think that if they've told the story, it's done. I do not agree.
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook.
Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference.
The Chappelle controversy reminds us that there are ethical dilemmas we have yet to grapple with -- areas where we don't, in fact, know our own ethics.