by Maarten Albarda on Oct 3, 10:55 AM
As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.
by Dave Morgan on Oct 1, 10:00 PM
Folks should stop trying to shoehorn financial market methodologies into advertising products and services.
by Cory Treffiletti on Oct 1, 1:15 PM
A successful communications strategy rests on three simple things: creativity, persistence and relationships.
by Gord Hotchkiss on Sep 30, 1:17 PM
In the '60s, the future was going to be a utopian place filled with flying jet cars, benign robots, and gleaming, sexy white curves everywhere.
by Steven Rosenbaum on Sep 29, 11:49 AM
"No action, talk only is no longer an option," Ressa said, against a world where algorithm-driven feeds distort truth faster than it can be checked.
by Maarten Albarda on Sep 26, 12:04 PM
CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.
by Dave Morgan on Sep 25, 4:39 PM
Empiricism is about making decisions based on observations and experience, not just theory or pure logic.
by Cory Treffiletti on Sep 24, 1:46 PM
Don't silo AI -- it's a technological wave crashing over everything, much like the internet itself was way back in the early '90s.
by Gord Hotchkiss on Sep 22, 9:37 PM
How do we balance our beliefs about what is wrong and right with our desire to consume? Which do we care more about?
by Steven Rosenbaum on Sep 22, 10:32 AM
David Letterman walked onto the stage with the crowd expecting mischief and stories. Instead, they got a bracing warning.