by Maarten Albarda on Sep 4, 12:24 PM
The majority of actual transactions still happen through traditional physical retail stores or ecommerce checkouts.
by Dave Morgan on Sep 3, 2:26 PM
Can platforms that take 70%+ of the money from advertisers' transactions be the "agents" that you'd want to use to achieve your goals?
by Cory Treffiletti on Sep 2, 2:26 PM
When OpenAI began testing ads for users on both free and paid versions, it met almost instantaneous backlash.
by Gord Hotchkiss on Sep 1, 12:19 PM
Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk.
by Steven Rosenbaum on Aug 31, 11:00 AM
A ballroom here, a staircase there. Maybe a tasteful little plaque that says "Generously Underwritten by the Friends of Democracy, LLC."
by Maarten Albarda on Aug 28, 9:46 AM
By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line.
by Dave Morgan on Aug 27, 1:44 PM
Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers.
by Cory Treffiletti on Aug 26, 12:38 PM
Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site.
by Gord Hotchkiss on Aug 25, 1:55 PM
When your next-door neighbor is saying you can't be trusted, you should listen.
by Steven Rosenbaum on Aug 24, 12:01 PM
Does AI deserve personhood? And is the software driving your daily computer efforts lobbying you to vote in favor of its economic survival?