All of the values that America was built on are in play -- and under threat -- in Ukraine.

More marketers are exploring how to engage this channel in a way that scales and can be measured more accurately than in years past.

The inexact science of branding is nowhere more evident than in the case of the Tesla Cybertruck, which could be the biggest automotive flop in history.

A plea for Redstone to give CBS News a life of its own -- as a future-proof foundation for truth.

Regularly scrutinize your campaign analytics -- this is your first line of defense. I would argue that this should be someone's day job.

Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent.

With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing.

Why do young men need influencers for advice on how to be a better man? Especially from someone whose only qualification is a TikTok account.

Many companies that previously touted their support for initiatives like DEI have made dramatic U-turns.

CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share.