by Maarten Albarda on Jul 25, 11:17 AM
Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.
by Dave Morgan on Jul 24, 2:09 PM
Despite being under fire from the U.S. Secretary of HHS, pharma ads are here to stay.
by Cory Treffiletti on Jul 23, 12:28 PM
Look at what happened after the pandemic: People flocked back to in-person events as soon as they could, to see real people IRL.
by Gord Hotchkiss on Jul 22, 11:52 AM
Having many cousins is like having a big sandbox for our societal development.
by Steven Rosenbaum on Jul 21, 11:05 AM
What if the biggest threat to your kid isn't drugs, or bullies, or strangers, but an AI that says it loves them?
by Maarten Albarda on Jul 18, 12:49 PM
Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation.
by Dave Morgan on Jul 17, 4:15 PM
I'd say yes. For one, there's too much focus on buzz rather than business, with agentic projects launched to "keep up with the Joneses."
by Cory Treffiletti on Jul 16, 3:14 PM
When used in a strategic fashion, frequency is a way to build a relationship, but it needs to be modulated with careful timing.
by Gord Hotchkiss on Jul 15, 1:31 PM
With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.
by Steven Rosenbaum on Jul 14, 11:40 AM
Uber builds the infrastructure and collects the fees. But when something breaks, the company points to government regs and market forces.