by Dave Morgan on Mar 12, 4:10 PM
Russia hoped to break the will of the Ukrainian people by taking away their heat and power in a brutal winter. They couldn't. This was a winter survived.
by Cory Treffiletti on Mar 11, 10:49 AM
You have to be more creative, more targeted, more of most things that make B2C marketing work well.
by Gord Hotchkiss on Mar 10, 11:31 AM
Being physically in step with another person turns out to be a very effective creative incubator.
by Steven Rosenbaum on Mar 9, 10:35 AM
AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran.
by Maarten Albarda on Mar 6, 11:00 AM
In a world where Meta's Manus, and Google's and Amazon's equivalents, offer soup-to-nuts, full stack, end-to-end agency solutions, who needs agencies?
by Dave Morgan on Mar 5, 1:51 PM
Among the issues: Verification of ad delivery is a misnomer, and fraud is prevalent.
by Cory Treffiletti on Mar 4, 2:58 PM
You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame.
by Gord Hotchkiss on Mar 3, 12:45 PM
Spoiler alert: It doesn't have anything to do with our brains slowing down or lower information literacy rates.
by Steven Rosenbaum on Mar 2, 11:40 AM
The red logo will remain. The correspondents may remain. The question is whether the signal remains anchored in disciplined verification.
by Maarten Albarda on Feb 27, 1:52 PM
Many marketing leaders find themselves paralyzed because they're trying to "implement AI" as a line item. You can't.