Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.

Despite being under fire from the U.S. Secretary of HHS, pharma ads are here to stay.

Look at what happened after the pandemic: People flocked back to in-person events as soon as they could, to see real people IRL.

Having many cousins is like having a big sandbox for our societal development.

What if the biggest threat to your kid isn't drugs, or bullies, or strangers, but an AI that says it loves them?

Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation.

I'd say yes. For one, there's too much focus on buzz rather than business, with agentic projects launched to "keep up with the Joneses."

When used in a strategic fashion, frequency is a way to build a relationship, but it needs to be modulated with careful timing.

With our addiction to entertainment, we are cutting ties to reality and replacing them with a manufactured reality.

Uber builds the infrastructure and collects the fees. But when something breaks, the company points to government regs and market forces.