by Dave Morgan on Jul 2, 11:11 AM
With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.
by Cory Treffiletti on Jul 1, 12:57 PM
Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders.
by Gord Hotchkiss on Jun 30, 10:09 AM
Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk.
by Steven Rosenbaum on Jun 29, 1:22 PM
House leaders quietly released a 115-page package called the KIDS Act. The title sounds reassuring. The politics behind it are anything but.
by Maarten Albarda on Jun 26, 1:33 PM
Across industries, consumers are revolting against AI algorithms that treat them like wallets to be optimized in real time.
by Dave Morgan on Jun 25, 12:31 PM
Automated, agentic transactions actually give more importance to the human relationship parts of ad buying and selling.
by Cory Treffiletti on Jun 24, 12:30 PM
With its Roku acquisition, Fox bought the most valuable piece of living room real estate: the OS that decides what you see when you turn on the TV.
by Gord Hotchkiss on Jun 23, 2:33 PM
We need a reliable zeitgeist where we can set our personal compass. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.
by Steven Rosenbaum on Jun 22, 9:36 AM
An Aspen Institute event called "Shared Futures" explored this question.
by Maarten Albarda on Jun 19, 11:16 AM
If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis' parody video highlights what's broken.