• Salesforce Integrates Data From All Sources To Follow Customer Journey
    Salesforce has been working to integrate and build out new services since it purchased Datorama in 2018. The integration now supports the ability to capture, interpret and classify marketing data.
  • IgnitionOne Turns Into Data Company
    IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.
  • Rethinking Real-Time Data And Programmatic
    After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.
  • Data Predicts Retail Gap Store Closures
    In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to company data.