Salesforce has been working to integrate and build out new services since it purchased Datorama in 2018. The integration now supports the ability to capture, interpret and classify marketing data.
IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.
In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to company data.
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