The U.S. and the EU on Friday reached a preliminary deal on a revamped privacy shield, Trans-Atlantic Data Privacy Framework, that allows data about Europeans to be stored on U.S. soil.

Foundry took off in a new direction in February to combine first-party data with technology after the publisher rebranded amidst an acquisition spree of marketing tech companies.

Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. H1 2021 reveals trends that reflect the ongoing pandemic recovery. The data shows OOH spending in H2 2021 was more evenly spread across a mix of advertiser verticals.

Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, InfoSum and Snowflake.