Data centers consume 3% of the planet's electricity. Ben DeBow, CEO of Fortified, says one issue seldom addressed is how much the code behind websites and apps contributes to a company's carbon footprint.

Addressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer discusses data quality, addressable TV, and more in a conversation with MediaPost.

Lucidworks data analyzes how many initiatives companies will launch, the sectors most likely to outpace others, what will hold back deployment and how companies will overcome ethical challenges.

Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago and recently introduced healthcare-focused DSP Doceree Enterprise.