Rather than measuring clicks and impressions, the "Times" plans to find a better way to understand campaign results based on what it calls "the most valuable impressions."

Developers at CTV tech company Wurl, an AppLovin company, have figured out how to use generative AI to match the emotion in FAST content with the emotion in a CTV ad.

Podcast ads are difficult to buy, although brand-suitability tools are attracting new advertisers, says SoundStack CRO Rockie Thomas, who spoke at a Radio & Audio Conference last week.

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.