Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.

Pilot discovered what consumers want and used geolocation and behavioral targeting and customer journey mapping to align channels and campaign timing with customer behavior and path to purchase.

Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.

Foursquare will give advertisers the ability through data to confirm whether ads influence an increase in consumer spending in stores. The product, Sales Impact, will launch in September this year.