Some 75% of marketers say collecting real-time experience data is critical to success, but less than half currently do what it takes to get the job done.

Firsthand is preparing to run a pilot of its AI Agent this spring. The goal is to understand how consumers react and learn how the systems can improve.

David Jones, CEO of technology holding company The Brandtech Group, shared his vision of advertising and marketing in the world where generative AI makes it personal.

AnalyticsIQ's research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.

Brave CEO Amir Sharer has refocused the SSP on running branding campaigns in apps using technology to identify the most relevant programmatic bid requests.