Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR.

This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries.

"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."

Ecommerce in-app campaigns seem to generate the most conversions from 4:30 p.m to 11 p.m. in the U.S. Internationally, certain countries peak earlier in the day. Later in the evening ties in with prime-time television, which suggests people sitting on their couch watching TV have a phone close by.

"We took that notion of transparency that allies to data and the platform and also apply it internally," said Sara Livingston, the new head of operations at Narrative.