• Why Brands Still Face Challenges Bringing Programmatic In-House
    Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR.
  • DoubleVerify To Announce Further MRC Accreditation
    This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries.
  • The Rocket Scientist At Lotame
    "It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one."
  • When Ecommerce In-App Ads Convert Best
    Ecommerce in-app campaigns seem to generate the most conversions from 4:30 p.m to 11 p.m. in the U.S. Internationally, certain countries peak earlier in the day. Later in the evening ties in with prime-time television, which suggests people sitting on their couch watching TV have a phone close by.
  • Former Turner VP Embraces Data, 'Radical Transparency' As Narrative Operations Lead
    "We took that notion of transparency that allies to data and the platform and also apply it internally," said Sara Livingston, the new head of operations at Narrative.