BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests.

Appointing Adam Kline as North America CEO triggered the next phase of Biddeo.io's international expansion as it helps advertisers extend reach of online video ad campaigns and ensure brand safety and suitability.

Brands and storytellers have few platforms that can get consumers' attention and deliver messaging the way movie theaters do. Or that may be what National CineMedia wants advertisers to believe.

Index Exchange product team members outlined the reasons they believe Google's Privacy Sandbox in its current form poses "major risks to publishers and the overall programmatic ecosystem."

Users need to rephrase searches to find the information they seek, and marketers need to focus on clarity in content and communicate relationships between key concepts and phrases, with attention to those nuances when creating keyword matches and tags.