Jellyfish recently announced the use of AI agents across Google, Meta and Amazon to buy media and adjust budgets to avoid under- or overspending, organize campaign data and set up reporting dashboards.

A report identifies trends and patterns expected to shape the gaming app industry in 2025, including personalization through AI, hybrid monetization and user acquisition strategies.

Data misclassification has become too common at a time when technology like AI and quantum computing can sort through triggers, signals and computational analysis in record time. Data that buckets people in categories are many times inaccurate, and the industry is stuck in an old-school paradigm of predictions.

Microsoft's agentic vision is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on a consumer's needs. Every brand will have agents that act as experts in specific products and services.

There are concerns that brands could become completely disconnected from consumers using AI agents, with paid media, search and SEO likely to experience the biggest shift, but display and video are also concerns.