The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers.
Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their site.
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's how.