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    The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers.
  • MediaWallah Developing Identity Tools Into Data Cleanrooms
    Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their site.
  • Targeting Ads To The Unvaccinated Becomes An Art
    When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.
  • Data And Privacy Forcing Changes In Acquisition Strategies
    User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's how.