• Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
    Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a glimpse.
  • Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
    What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offline, social, and household personas?
  • Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
    Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross.
  • How Neustar Changes Customer Identity Data Management
    Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less data loss.