Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content.
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report.
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing audiences.
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmatic media.