• Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
    Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content.
  • Omnichannel Strategies Still Baffle Many Marketers
    There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report.
  • Centro Automates Recommendations For First-Party Data Contextual Targeting
    Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing audiences.
  • Ogilvy Health Pushes Deeper Into Data, Programmatic
    The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmatic media.