Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the year.
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future.
"I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy at Insider In a virtual panel discussion on "Life After Cookies," hosted by LiveIntent.