Programmatic has become much more popular among media owners. OOH screens grew 37% in first-half 2023, compared with H1 2022, according to a recent report from Place Exchange.

It's the thrill of continuous change that keeps some in the ad-technology industry excited about waking up in the morning.

Engagement volume continues to surge online in the travel industry. Overall EVs rose 47% in the past year, driven by increased investment from Hotels and Resorts, and Car Rental and Sharing categories, according to EDO data.

The IAB Tech Lab on Friday released the final first version of its guidance and recommended practices for interoperable data clean rooms to support advertisers and publishers.

Glystn allows content creators to engage with followers, gather insights and read and answer comments from social-media platforms from one place, and aggregates the data to show the creators the topics and content that communities care about most.