A new platform designed for CTV and FAST environments can support bid requests in real-time across more than 140 billion monthly CTV impressions and is being integrated with Yahoo DSP, StackAdapt and Viant.

A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength.

Marketing and business data should be used to drive future growth, not just report on past spending, according to Google.

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying.