Sonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They can use the Sonic DNA to recognize a brand," says amp CEO and founder Michele Arnese.
Microsoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, video, and native ads on Microsoft Start, MSN, Outlook, and Microsoft Casual Games.
Brand uplift, message recall, purchase intent, and brand affinity are some of the metrics that will benefit. Attention signals combined with brand signals show a clear correlation to increase purchase and outcomes. A campaign with pizza icon Domino's helped to prove this theory.
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board at MiQ, a global programmatic media partner, as the company continues to demonstrate success across several sectors, making strategic partnerships and acquisitions to expand its global presence.
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