The platform allows AI to understand context, concepts and relationships - turning words, images, or consumer behaviors into a list of numbers so a computer can understand its meaning.

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.

Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.