Reach and addressability to connect brands to consumers without cookies may seem simple, but without multiple targeting options, prompting consumers to click on an ad can be complicated.

Skai is working to build its streaming and CTV services. It has traditionally offered ad products related to search, social media and retail media.

Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getting creative about capturing information" about an audience and users while respecting privacy. The secret is using LLMs and create a platform that "listens" for what consumers do and don't like.

Yelp believes it can drive more demand for businesses through AI technology. Its OpenAI-powered Yelp Assistant can find service providers in a specific area and write requests for jobs.