Neustar is launching a second-party data marketplace that gives partners greater transparency and control of data, allowing them to build cost-efficient, custom audiences with second-party data vs. third-party data.
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline.
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all areas of her life.
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
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