by Laurie Sullivan on Oct 26, 8:00 AM
Neustar is launching a second-party data marketplace that gives partners greater transparency and control of data, allowing them to build cost-efficient, custom audiences with second-party data vs. third-party data.
by Laurie Sullivan on Oct 19, 10:06 AM
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline.
by Laurie Sullivan on Oct 12, 1:46 PM
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all areas of her life.
by Laurie Sullivan on Oct 5, 4:06 PM
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
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