by Laurie Sullivan on Dec 11, 12:00 AM
Delta Air Lines is preparing to implement an omnichannel marketing and advertising strategy based on first-party data. Scheduled to roll out in early 2018, the project will integrate data from all types of consumer behaviors, from online searches to in-terminal transactions at airport kiosks.
- Share on Twitter
- Share on Facebook
- Share on LinkedIn
- Share on Google+
0 Comments