• Microsoft Begins 2020 Fiscal Digital Decade With New Vision On Data
    The industry will begin the next decade with 25 times as much digital data worldwide as when this past decade began, according to Brad Smith, Microsoft president.
  • Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
    ThreadBeast has made a name for itself by building personas and using them to target ads and clothing brands to consumers.
  • Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
    Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies manage and protect user privacy.
  • Facebook Members Give Advertisers More Fodder For Ad Targeting
    Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so customers are more likely to convert.
  • Majority Of U.S. News Sites Have Trackers Sending Data To Russia
    About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia.