Data will take priority for nearly all enterprises in 2023, according to research from Tamr and Propeller Insights on top data challenges impacting business productivity and competitiveness in the market.
"With budgets becoming tighter based on inflation, marketers need to focus on channels that will bring in a return on investment through existing customers, because it's much easier to sell to them through a proven channel, rather than acquire new customers," said Steffen Schebesta, CEO North America, Sendinblue.
Heineken and Dentsu worked with Teads to test an attention-measurement campaign around its sponsorship of the Rock in Rio music festival. Attention metrics will become the focus for many brands in 2023.
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. CEO Drew Stein says. "We power more than 100,000 campaigns per month," he says.