• Sweety High Targets Gen Z With Live Musical.ly App
    Since there's no better way to gain insights than from data in apps running live, Sweety High, a media company focused on reaching Gen-Z girls, recently announced a partnership with musical.ly to produce live content for live.ly TV, a platform on the app that targets viewers 18 years of age and younger.
  • Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
    Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).
  • MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
    The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud and bring transparency to each process in the advertising supply chain.
  • Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
    The truth from transparency and real-time data will set marketers free from the fear of wasting budgets, insists Anda Gansca, CEO and co-founder at data company Knotch.