by Laurie Sullivan on Jun 26, 1:09 PM
Since there's no better way to gain insights than from data in apps running live, Sweety High, a media company focused on reaching Gen-Z girls, recently announced a partnership with musical.ly to produce live content for live.ly TV, a platform on the app that targets viewers 18 years of age and younger.
by Laurie Sullivan on Jun 19, 12:11 AM
Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).
by Laurie Sullivan on Jun 12, 11:57 AM
The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud and bring transparency to each process in the advertising supply chain.
by Laurie Sullivan on Jun 5, 1:51 PM
The truth from transparency and real-time data will set marketers free from the fear of wasting budgets, insists Anda Gansca, CEO and co-founder at data company Knotch.
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