by Laurie Sullivan on May 31, 2:14 PM
Beacons will give City Furniture the ability to monitor how long a consumer spends with a piece of furniture in its showrooms -- like the time spent on a Web page looking at content.
by Laurie Sullivan on May 24, 4:17 PM
Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook's people-based advertising platform.
by Laurie Sullivan on May 17, 12:05 AM
On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a study released Tuesday.
by Laurie Sullivan on May 10, 1:17 PM
Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these devices, according to data from Toluna, a digital consumer insights company.
by Laurie Sullivan on May 3, 4:33 PM
Facebook has denied targeting users as young as 14 years old who feel emotionally "overwhelmed" and "anxious," after The Australian reportedly gained access to a document showing advertisers how to reach this market segment.
To read more articles use the ARCHIVE function on this page.