The patent's technology reduced the carbon footprint of programmatic transactions, said PubWise founder and CTO Stephen Johnston. The technology, which reduces bid requests from publishers by as much as 40%, improves and configures the behavior of the pre-bid method for delivery advertising.
Dropp founder Sushil Prabhu is developing a pay-per-use-payment model to support smaller ecommerce transitions. He says consumers should be able to purchase a piece of content or rent an electric scooter or other service without signing up for a subscription.
StandUP Ukraine, a collective of individuals, corporations and registered nonprofits, has launched local resources designed to connect displaced Ukrainian refugees with services during the war between Russia and Ukraine.
Margo Kahnrose, CMO of Skai, says the company's long-term goal is to connect marketers to any marketing channel from its platform.
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