ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use.

AI agents have driven 88% of organic search traffic volume in April, up about 150% vs. the prior month. The technology continues to change consumer behavior and the underlying infrastructure.

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

The Internet is on the cusp of being rewritten based on agentic services.