DoubleVerify's report shows articles that perpetuate disinformation generated six times more likes, shares and interactions on Facebook vs. stories from trusted news sources. Quality continued to stabilize, with a 9% decline in brand safety and sustainability violations and 7% declines in fraud violations.
"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who have come to us for deeper insights into audiences to determine if they are watching their content."
Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
The process is based on deterministic and search-intent audience targeting anchored in contextual.
Jake Loveless, CEO at Edgemesh, created a feature for his new company that filters fraudulent web traffic based on a formula intended to make things much faster.
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