InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the location data audience sets prior to media buyers making the purchase.
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S.
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consumers in physical locations who opt in for free Wi-Fi access in exchange for their email address. The local Wi-Fi becomes a sensor, enabling Zenreach to track every device that comes into a location.
Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to compile profiles on them, they said in a letter.
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivations by analyzing psychological traits and consolidating them into motivational segments they call "clusters."