Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works.
Programmatic and display advertising contribute to the increase in the amount marketers will spend on data, according to the report.
Survata's first president of research, Dyna Boen, finds "onlyness" one of the strongest links to success. The word, which comes from the title of a book she is reading called "The Power of Onlyness" by Nilofer Merchant, refers to a person's unique qualities. This entrepreneur and strategist says businesses and individuals have these unique qualities. You just need to bring them out.
Data supported by artificial intelligence has become an essential part of campaigns, yet marketers still struggle to deliver better experiences for consumers. One reason for integrating data with AI is to reduce the time it takes to find the nuances within the data, but executives agree there are gaps in technology that fail to connect data and provide one view of a consumer record that includes their likes and dislikes.