Returns cost brands and retailers billions of dollars. Some 60% of retailers plan to change return policies because of rising costs and volume being returned to stores, and 67% plan to charge additional shipping or restocking fees, according to a recent report.

The integration of Playground xyz with GumGum's technology combines ad-tracking data with AI to move it out of a lab, making it applicable to the real world.

Expanding ad agency Journey Further from the U.K. to the U.S. is just the beginning for CEO Duncan Smith, formerly Dentsu global client president.

AnalyticsIQ announced Monday the launch of its B2C solution that combines data from its business database and customer database.