Shane Wiley spoke with "Data & Programmatic Insider" about his career as former lead for global privacy and data governance at Yahoo and how he led the GDPR technical implementation and merger of AOL and Yahoo.
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content on a page. Advertisers will soon get something similar.
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable advertising.
The new role puts Bachmann in charge of overseeing strategies for team, product and revenue growth in North America and Latin America.