By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests.
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries have been impacted by COVID-19. Here's how some advertisers adapted after the initial shutdown as they gradually reopen businesses.
Data collected and shared separately by Clickagy and Eyeota shows a change in consumer behavior in recent weeks since the death of George Floyd.
Technology introduced Monday allows marketers to optimize ad creative to be served via programmatic trading, and enables app developers to optimize performance by running creative pieces across multiple ad units, bringing KPI performance data to a part of the industry that was not data-driven.
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was granted for its Eyeota Branded Segments.