• DoubleVerify Introduces Goal-Based Reporting For Global Brands
    The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics.
  • Marketers Looking For New Data Metrics
    Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology.
  • Oath Debuts Programmatic Audio Ads, Metrics
    Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project.
  • Targeting Options Divide Advertisers
    Marketers are still divided and confused by their options to use cookies or people-based measurement techniques to measure data. A recent white paper measures the differences.