by Laurie Sullivan on Nov 26, 9:00 AM
The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics.
by Laurie Sullivan on Nov 19, 9:00 AM
Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology.
by Laurie Sullivan on Nov 12, 9:44 AM
Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project.
by Laurie Sullivan on Nov 5, 2:21 PM
Marketers are still divided and confused by their options to use cookies or people-based measurement techniques to measure data. A recent white paper measures the differences.
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