Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology.

Tech companies and some Republicans want a national standard that would override state regulations, such as California's 2018 privacy law that broadens the definition of personal information.

I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree.

Last year a London bartender let Bacardi Global Brands Limited CMO and President John Burke shake some drinks for people during the first annual "Back to the Bar" initiative, which celebrates the company's Founder's Day.