• A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
    Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company.
  • Branded Content Project Details Local Media Spend, ROI For Publishers
    The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored campaigns.
  • Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
    Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support direct-to-consumer brands.
  • LiveRamp Launches Solution For Publisher Ad Inventory Without Cookies
    Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers.