Companies have made moves to protect consumer data, but marketers have not embraced legal structures in worldwide markets to create and market brands.

LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provider, Home Depot, OMD USA, ODC CA, 4C and Amazon were the companies that most frequently appeared in panelist data.

Fox is in discussions with media companies to use its blockchain protocol Verify, a distributed internet database of content media that is cryptographically authenticated. The open-sourced tool is just the beginning of the media conglomerate building out technology to support the business.

IAB Tech Lab CEO Anthony Katsur stressed the radical change being implemented in Google Privacy Sandbox compared with how advertising has worked in the past 30 years.

Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe business, one might think this year's mighty buzzword will be collaboration.