Sites featuring video and computer-game content have some of the highest ad-block rates. Publisher Collective has launched a consulting business focused on optimizing campaigns, viewability, traffic growth, and design.

The company calls its business model a "federated knowledge engine" and describes it as technology that enables marketers and business analysts to link and compare first-party data sets with others for a more holistic view of the consumer journey.

Lin Song, co-CEO of Opera, believes now is the time for browsers to step up and become the gateway to an AI-powered web.

CTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships.