• by Tanya Gazdik , May 28, 2026

The world’s best-selling cookie and one of the world’s most popular music groups are joining forces for a limited-edition cookie collaboration.

Oreo and South Korean K-Pop band BTS have come together for the unique promotion.

“The hotteok-inspired brown sugar pancake-flavored cookie will be available for presale beginning June 1 at Oreo.com/UnwrapTheCollab and will begin rolling out at retailers nationwide starting June 8,” according to USA Today. “The cookies are available for a limited time, while supplies last, according to Oreo.”

Hotteok is a warm, brown sugar-stuffed pancake popular in Korean street food markets, and BTS said in a news release they have "fond childhood memories of eating not just hotteok but also Oreo cookies."

The release coincides with BTS’s 13th anniversary and follows their Artist of the Year win at the 2026 AMAs.

“While Oreo has collaborated with a number of celebrities, including Lady Gaga, Selena Gomez, and Post Malone, to create custom-flavored cookies, this marks BTS’ first global snack brand collaboration,” according to Food & Wine.  “The cookie wafers are deep purple, a color with deep ties to the band.”

In 2016, BTS member V told fans, “I purple you,” and since then it’s been a mainstay in the brand’s visual identity.

Oreo’s Vice President of Marketing Matt Foley framed the partnership in terms of fan community-building, according to Forbes. 

“At its core, this partnership is about shared passion,” Foley says. “ We’re uniting BTS’s incredibly dedicated fanbase with our own loyal OREO fans to create something genuinely new and exciting. It’s this commitment to uniting our fanbases that keeps us at the forefront of pop culture and demonstrates how a brand with a rich history can continue to lead the conversation.”

The BTS Oreos are more than just a novelty color and the name of the band on the packet. 

“BTS Oreo cookies could be the biggest brand collaboration the world has ever seen,” according to Creative Bloq. “They're inspired by a South Korean street-food staple, and the Kpop stars appear to have a genuine affection for the product (well, we already knew they liked Butter).” 

The collaboration could be a huge moneymaker for the cookie company, 

“In 2021, McDonald’s paid BTS about $9 million to launch the BTS Meal,” according to content creator Anish Moonka. “That quarter, McDonald’s brought in $290 million more in sales than analysts expected, and McNugget sales in Korea jumped 250% in four weeks.”