For those thinking of starting an in-house agency or are part of one, keep reading to see tips from this AVP of Global Head of Demand Generation & Marketing Measurement.

The company also offered adoptable plushie toys in 1984. Can you guess which candy brand sold 250 million boxes in the first two years of launching?

In this week's This or That, we caught up with Manny Hernandez, SVP, Digital from Carat US as he gives us his preferences on things to do, favorite holiday, landscape, and more.

Prior to this week's Marketing Politics Conference, Albert Thompson, Director, Brand Strategy from Transient Identiti, Inc wrote about how brands can take a few lessons from the political realm on how to garner consumer engagement.

At the beautiful Stein Eriksen Lodge in Park City, UT during our winter Performance Marketing Insider Summit, MediaPost's Lisa Singer sat down with Brittany Gelsomino for an impromptu round of rapid-fire questions. Check it out!

Our VP, Editorial Director, Events spoke about his experience programming our events since 2007. Steve's key advice "deadlines really work, they focus the mind." Watch for insights and interesting moments from past summits.

Ivonne Kinser, CMO from Hoplark writes about brands needing to be unique to stand out amongst the crowd. Keep reading to find out what is holding brands back and examples of brands that were successful in creating a movement around originality.

Check out clips from both on stage sessions featuring Ring, Hilton, Discover, Saatva, and SkyZone as well as off stage clips about the summit experience.

MediaPost wrapped up 2024 in luxury at the 5-Star Stein Eriksen Lodge in Park City, UT for our Performance Marketing Insider Summit. Industry leaders from Ring, Discover, Hilton, and others shared how they're driving performance, evolving strategies, and leveraging effective celebrity partnerships. They even gave us a sneak peek on how they'll be ringing in the new year. Check it out!

In this week's This or That, get to know Art Binder, Director, Programmatic from Assembly Global as he gives us his preferences on things to do, travel, favorite food, and more.