How do you compete with Amazon on their biggest sales day without matching their discounts? Daniel "Monty" Montalto shares how the "Shop Other Jeffs" campaign turned Prime Day into an opportunity to reinforce brand purpose and community.

Allison Worldwide's Global CEO writes, "As attention accelerates, so do the contradictions. Breakthrough innovation sits alongside misinformation and growing visibility sits alongside inequitable access. For marketers, the question is no longer whether to engage."

Erin Nicolai explains why strategic brand fit beats big-game hype, how creators and social-first media drive connection, and why brands should meet audiences where they are.

At our Sports Marketing Services Summit in Park City, leaders from the NBA, Heineken, Puma, IBM, and Meta shared insights on engaging fans, creating authentic athlete partnerships, leveraging AI, and turning sports moments into brand opportunities.