Dennis Cook, CMO, writes "2026 is poised to be a record-setting year for live sports. The right sports partnership strategy determines whether that investment drives impact or fades into the background."

At our last TV & Video Summit, we spoke with Tyler Goldberg, Director of Political Strategy at Assembly Global, about how political advertising will impact the B2C industry and what brands should do now to prepare.

Founded in 1899, this brand was started in Herzebrock, Germany with just eleven employees and has the brand promise of Forever Better.

Cathy Grayson-Roper shared why Miele is centering its U.S. campaign around the kitchen, how to champion upper-funnel awareness in a performance-driven world, and how to translate a global brand into local markets.

Nikki Lam, VP of SEO from NP Digital, writes "Is your company still following last year's search engine optimization (SEO) strategy? Then, your content may already be behind."

At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity partnerships, embracing limited data, and revisiting past tests to drive growth.

At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.

Rick shared why OOH must be part of upfront planning, emphasizing advocacy, contextual placement, evolving formats, and the medium's growing role in connecting brands with people, culture, and commerce.

Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, write "Within the next five years, women 50+ will control over $15 trillion in spending. Yet only 3-4% of advertising dollars target them."