• by Barbie Romero , 6 hours ago

Billions of dollars in political spending is about to flood the 2026 ad market. And no channel will feel it more than TV and video. Not only will political advertising put significant pressure on costs and inventory across the board, but they’re targeting our same consumers, inundating them with an influx of content. And that will have a tangible impact on consumer habits, affecting what, when and how much they’re comfortable spending. 

At our last TV & Video Summit, we spoke with Tyler Goldberg, Director of Political Strategy at Assembly Global, about how political advertising will impact the B2C industry and what brands should do now to prepare.