Rick shared why OOH must be part of upfront planning, emphasizing advocacy, contextual placement, evolving formats, and the medium's growing role in connecting brands with people, culture, and commerce.

At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.