Ask Kirby Kennedy, anything! The Social Media Manager - Strategy & Influencer Management from Sargento will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

This wireless challenger partnered with Ted Danson, teamed up with golf legends, and promoted savings with a race car sliced in half. Guess which brand is growing its retail footprint while competitors close locations?

NP Digital's SVP of Growth Marketing writes, "For years, marketing rewarded effort. Growth was tied directly to how much manual work your team could produce. That relationship is breaking down."

Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity alignment, social performance, and creating partnerships that resonate across generations.