Regulation is often seen as a creative barrier. Chris Rogers explains why Arizona Lottery treats it as a competitive advantage, using data, early legal collaboration, and community impact to build stronger player engagement.

Gabrielle Richards on why features can be copied but feelings can't and how the best campaigns make you forget you're being marketed to.

Spectrum Science's SVP of Biddable Media writes, "Each channel is not a campaign. It is a scene in a film. A bad actor can ruin the movie, but no single actor can carry it alone."

Audiences watch. Communities participate. Gabrielle Richards on why that distinction drives everything at Shapermint, how TikTok Shop changed the way they evaluate creators, and what it takes to push bold creative ideas past internal gatekeepers.

Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shapes optimization, and why audience-first thinking is the right approach to build performance.

This iconic cognac house helped celebrate the Eiffel Tower's opening in 1889 and has some blends that are older than the people drinking them. Guess which brand is approaching its 200th anniversary in 2028.

Coalition Technologies' COO & President writes, "AI advertising becomes meaningfully different only when it knows your calendar, location, apps, purchases, routines, photos, inbox, and preferences."

At our Financial Services Summit in Nashville, leaders from Wells Fargo, JPMorgan Chase, Equifax, Vanguard, Debt.com, shared insights on AI, personalization, data-driven omnichannel strategies, and discoverability.

Brand personas often live in slide decks and strategy docs. Georgia Margeson explains how one was turned into a cross functional decision making tool that now guides marketing, product, operations, and social while shaping a more consistent and customer centric strategy.

Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu and Rory McIlroy have in common? The thing they share in common is a mindset, ironically both forged in hardship. "