At our Travel & Hospitality Summit in Naples, leaders from Hyatt, United, Southwest Airlines, NYC Tourism, Biltmore Hotel shared insights on emotional brand building, creating frictionless experiences, partnerships, implementing AI, and balancing personalization with privacy.

Seth Goldman talks about scaling a mission-driven brand, connecting with fans through field marketing and events, and advice for brands with limited budgets. Plus tune in to hear Seth's "Rethink, What You Drink" rap song.

Blake Hochberger shares his take on why organic growth, long-term brand building, and first-party data outperform short-term tactics. Plus, discover why he favors the World Cup over the Olympics for passionate fan engagement.

Micheal Gumbert writes, "Can you control, and then optimize, your audience's attention? Our audiences notice, they see and hear, our advertising but they might not actually be paying attention."

Maria Trujillo discussed why CaseOh was the right fit for Cicis, how the brand evaluates creator partnerships, and insights that informed the launch of its first loyalty program last year.

NP Digital's Director of CRO writes, "Understanding how digital discovery is evolving has always mattered in marketing. But in 2026, the challenge marketers face isn't the disappearance of search; it's the redistribution of attention."

Jon Asher shares his perspective on using loyalty to shift behaviors, how customers increasingly experience Nekter Juice Bar beyond the store, and why flawless execution is now demanded by customers.

Luis Spencer Freitas shares how the luxury maisons balance centuries of heritage with modern digital innovation. Tune in to find out why emotional storytelling, not just retention metrics, is key to building lasting consumer connections.

Exverus by Brainlabs's Media Supervisor writes, "I'm watching hesitantly for signs of accelerated enshittification. We have contributed to this process and must decide now to examine our own practices and stop subsidizing the internet's demise."

Charlotte Cordova shares her take on the GEO or SEO debate, whether she prefers brand or performance, and reaching audiences efficiently.